Case Study

RWJF Health Policy
Fellows Program

Preserving 50 years of legacy through storytelling, media, and digital experience for the RWJF Health Policy Fellows program.

Summary of Project — RWJF Health Policy Fellows

Preserving Legacy Through Storytelling, Media, and Digital Experience

To celebrate 50 years of the Robert Wood Johnson Foundation Health Policy Fellows program, Blake Learning Solutions partnered with program leadership and alumni to document, preserve, and share the program's legacy through a multi-format storytelling initiative — including a digital exhibit, keepsake coffee table book, and documentary-style videos.

Explore the Exhibit
Health Policy Fellows Virtual Exhibit

A milestone anniversary — and no clear path for how to honor it

When the RWJF Health Policy Fellows program began planning for its 50th anniversary, they knew a history project would be central. But they didn't know what form it should take. RWJF HPF partnered with Blake Learning Solutions to define the right path forward. Together, we established clear goals:

  • Celebrate the legacy of the Health Policy Fellows program by highlighting achievements and milestones over 50 years
  • Engage, inspire, and inform the program's audiences and stakeholders about the history
  • Document and preserve history through documentary-quality video, oral history interviews, and the collection and curation of program information and memories
  • Build a lasting library of video, photos, data, and stories of the program's impact

A digital exhibit, documentary videos, and a keepsake book — one cohesive story in three formats

By combining a digital exhibit, documentary-style video, and a printed book, we created a solution that captures the depth of the program's history while making it accessible, engaging, and easy to expand over time.

Interactive Digital Exhibit

A living, web-based version of the story featuring interpretive text, embedded video and oral histories, archival documents and photography, designed for exploration and ongoing updates.

Documentary-Style Videos

We conducted 67 interviews capturing 40+ hours of footage, then edited it into 55 separate videos totaling 4+ hours of finished film. First-person narratives from fellows and leaders bring depth, emotion, and authenticity to the story.

Coffee Table Book

A visually rich, tangible keepsake combining images, quotes, and key moments — informed by 3 days in the NASEM Archives and nearly 3,000 collected items including documents, photographs, and program ephemera.

More than a 50th anniversary product — a long-term storytelling platform

A living archive that can grow over time
Content accessible to multiple audiences in multiple formats
A take-home keepsake and an evergreen public exhibit
A foundation for ongoing engagement and communication
A story that is preserved, but not static
"I cannot thank you all enough for all of your work on this. It is AMAZING and we're so glad we chose BLS — you all were the best team for the job!"
— Marissa Gioffre, Robert Wood Johnson Foundation Health Policy Fellows

Next Step

Ready to be our next case study?

Tell us about your challenge. We love the big, messy, ambitious ones.

Contact Us
Call Us
571·305·1575
Connect
LinkedIn
Find Us
Alexandria, Virginia